I have said this before, but they keep making me repeat it:
Attention, Tampa Bay Devil Rays. People are not avoiding your team because its name or logo have negative, Satanic connotations. People are avoiding your team because you've never lost fewer than 90 games in a season in your entire miserable existence, you spend less money on your entire team than the Yankees spend on right-handed relief pitchers, and you have become the yardstick by which all other Major League franchises measure failure.
Really good that you removed the "Devil" from your new logo and uniforms, though. You'll be beating 'em off with a stick.